When Floka Salon first reached out, they were nearly invisible online. A boutique Toronto salon with serious talent and a loyal in-person following — but a website that didn't reflect any of it, and a Google Business Profile that hadn't been touched in years.
Here's the full story of how we turned that around in 90 days.
Where Floka was before
- Outdated WordPress site, slow on mobile (PageSpeed score: 28)
- No online booking — every appointment required a phone call
- Google Business Profile with 11 reviews, no posts, missing services
- Not ranking for any meaningful local search terms
- Roughly 4-6 new client inquiries per month from online sources
The strategy
We approached this as a full local presence rebuild, not just a website redesign. Three workstreams ran in parallel: site rebuild, GBP optimization, and review acquisition.
Website redesign
- Custom design reflecting Floka's premium boutique brand
- Mobile-first, PageSpeed score jumped to 96
- Integrated booking via Square (booking visible on every page)
- Service pages for each treatment with proper SEO
- Neighborhood-targeted landing pages (Leslieville, East York)
Google Business Profile rebuild
- Complete category and services overhaul
- 30+ new professional photos uploaded
- Weekly post schedule (specials, new staff, fresh work)
- All Q&A answered, FAQs seeded
See the full Floka Salon project for visuals and metrics.
View case studyReview acquisition
We set up a process to text every client a direct review link 24 hours after their appointment. Floka went from 11 reviews to 87 in 90 days, with a 4.9 average.
Results after 90 days
- Online inquiries: 4-6/month → 28/month
- Online bookings (no inquiry): 0 → 41/month
- GBP reviews: 11 → 87 (4.9 avg)
- Ranking #1 for 'salon Leslieville' and #2 for 'hair colour East York'
- Mobile PageSpeed: 28 → 96
Lessons for other salon owners
- Your GBP matters as much as your website — invest in both
- Online booking is non-negotiable in 2026
- Reviews compound — start asking now
- Neighborhood targeting beats city targeting for boutique salons
- Photos of your real space and team beat stock every time
Want Floka-level results for your salon?
Get a free quoteReady to grow your salon online?
Jacob
Founder of Elevate Web Design. Building fast, conversion-focused websites for small businesses across Canada and the US since 2018.