Original Research & Industry Statistics
39 first-party studies on Canadian small business websites, local-pack rankings, and industry benchmarks. Updated regularly.
Original Research
First-party studies analyzing thousands of Canadian small business websites.
![Small Business Website Statistics [2026]: Data from 4,407 Websites](/assets/floka-salon-mockup-C_-6F-N4.webp)
Small Business Website Statistics [2026]: Data from 4,407 Websites
We audited 4,407 small business websites across 14 industries. The most comprehensive small business web audit published in 2026.
Read studyLocal SEO Statistics for Small Businesses [2026]
Only 18.5% use local business schema. 32.7% don't display NAP. Local search optimization gaps from 4,407 audited websites.
Read study![What CMS Do Small Businesses Use? [2026 Analysis]](/assets/case-organizer-BC2v_43q.jpg)
What CMS Do Small Businesses Use? [2026 Analysis]
WordPress powers 43.6% of small business websites. Wix at 9.5%. Platform adoption data from 4,407 audited sites.
Read study![Small Business Content Marketing Statistics [2026]](/assets/case-floka-CDd7yJtj.jpg)
Small Business Content Marketing Statistics [2026]
Only 35.1% of small businesses blog. 78.1% don't use video. Content marketing adoption by industry, from 4,407 sites.
Read study![Do Small Businesses Need Online Booking? [2026 Data]](/assets/rabbit-TiiJ4c8B.webp)
Do Small Businesses Need Online Booking? [2026 Data]
Only 27.3% of small business websites offer online booking. Nearly 3 in 4 businesses force customers to call or walk in.
Read studyDo Small Businesses Show Prices? [2026 Data]
Only 34.3% of websites display prices. 65% of consumers want pricing before contacting. The transparency gap by industry.
Read studySocial Media Links on Small Business Websites [2026 Stats]
Facebook leads at 62.8% but TikTok (9.8%) is the biggest opportunity. Which platforms do 4,407 businesses link to?
Read studyWebsite Trust Signals [2026 Statistics]
80.2% show reviews but only 13.6% have team pages. How 4,407 small businesses build credibility online.
Read study76.5% of GTA small businesses have no website: a 2026 study of 38,590 businesses
We analyzed 38,590 small businesses across 9 Greater Toronto Area cities. About 3 in 4 have no website. Full city and industry rankings, plus what it means for owners.
Read studyLocal-Pack Audits
Manual audits of top-ranking websites across Canadian cities and industries: compliance gaps, transparency, conversion patterns.
Toronto Chiropractor Local-Pack Audit (2026)
7/9 surface clinical-care testimonials (CCO S-016 risk), 4/9 use 'specialist' without RCCSS designation, 0/9 mention PHIPA, only 1/9 cites the College of Chiropractors of Ontario.
Read auditToronto Dentist Local-Pack Audit (2026)
8/9 use RCDSO-restricted superlatives, 0/9 mention PHIPA, 1/9 publish transparent pricing, 3/9 attach branded promo to Invisalign.
Read auditToronto Med Spa Local-Pack Audit (2026)
0/9 cite a regulatory college, 0/9 mention PHIPA, 5/9 name prescription drugs in promotional context.
Read auditToronto Personal Injury Lawyer Local-Pack Audit (2026)
7/9 use restricted superlatives, 6/9 surface outcome claims, 0/9 mention PHIPA on intake, only 1/9 surface lawyer credentials.
Read auditToronto Independent Restaurant Audit (2026)
3/6 surface allergen info, 1/6 mention accessibility, 1/6 display public menu prices, 0/6 use Resy or Tock.
Read auditToronto Realtor Local-Pack Audit (2026)
Audit of the top-ranking Toronto realtor sites: TRESA compliance, disclosure clarity, and lead-form practices.
Read auditToronto CPA Local-Pack Audit (2026)
How top-ranking Toronto CPA firms handle CPA Ontario rules, transparent pricing, and intake.
Read auditToronto HVAC Local-Pack Audit (2026)
TSSA licensing visibility, emergency-call positioning, and quote transparency across top-ranking Toronto HVAC sites.
Read auditToronto Roofer Local-Pack Audit (2026)
Warranty disclosure, insurance proof, and pricing transparency across top-ranking Toronto roofing sites.
Read auditMississauga Chiropractor Local-Pack Audit (2026)
9/12 surface clinical-care testimonials (CCO S-016 risk), 6/12 use restricted superlatives, 0/12 mention PHIPA, 4/12 cite the College of Chiropractors of Ontario.
Read auditMississauga Med Spa Local-Pack Audit (2026)
0/9 cite a regulatory college, 0/9 mention PHIPA, 0/9 surface delegation language, 4/9 use restricted superlatives.
Read auditMississauga Salon Local-Pack Audit (2026)
1/10 publishes transparent pricing, 0/10 publish a cancellation policy, 0/10 mention accessibility, 6/10 surface online booking.
Read auditOttawa Plumber Local-Pack Audit (2026)
Licensing visibility, emergency-call promises, and pricing transparency across top-ranking Ottawa plumber sites.
Read auditCalgary Contractor Local-Pack Audit (2026)
License disclosure, insurance proof, and quote-flow audit across top-ranking Calgary contractor sites.
Read auditCalgary HVAC Local-Pack Audit (2026)
Licensing, emergency response, and quote transparency across top-ranking Calgary HVAC sites.
Read auditVancouver Dentist Local-Pack Audit (2026)
7/9 use restricted superlatives, 4/9 stack 'Top 1% / Diamond Provider' claims, 2/9 advertise '2x faster' Invisalign, 0/9 cite BCCOHP, 0/9 mention PIPA.
Read auditVancouver Lawyer Local-Pack Audit (2026)
7/9 use restricted superlatives, 7/9 surface outcome claims, 1/9 mention the Law Society of BC, 0/9 mention PIPA on intake.
Read auditVancouver Med Spa Local-Pack Audit (2026)
9/9 name a prescription drug in promo, 0/9 cite BCCNM or CPSBC, 0/9 mention PIPA, 0/9 surface physician oversight.
Read auditVancouver Realtor Local-Pack Audit (2026)
BCFSA compliance, disclosure clarity, and lead-form practices across top-ranking Vancouver realtor sites.
Read auditIndustry Statistics
Vertical-specific website stats for Canadian small business industries, sourced from first-party samples.
69.6% of GTA restaurants have no website (2026 data)
A 2026 analysis of 5,242 restaurants across the Greater Toronto Area found about 7 in 10 have no website. City breakdown plus what a restaurant site actually needs.
Read report85.0% of GTA hair salons have no website (2026 data)
A 2026 analysis of 1,717 hair salons across the Greater Toronto Area found more than 4 in 5 have no website. City breakdown plus what a salon site needs to win bookings.
Read report81.3% of GTA beauty salons have no website (2026 data)
A 2026 analysis of 1,543 beauty salons across the Greater Toronto Area found about 4 in 5 have no website. City breakdown plus what a salon site needs to win bookings.
Read report67.9% of GTA dental offices have no website (2026 data)
A 2026 analysis of 1,423 dental offices across the Greater Toronto Area found about 2 in 3 have no website. City breakdown plus what a dental site needs to win patients.
Read report73.0% of GTA cafes have no website (2026 data)
A 2026 analysis of 1,072 cafes across the Greater Toronto Area found about 3 in 4 have no website. City breakdown plus what a cafe site actually needs.
Read report85.1% of GTA auto repair shops have no website (2026 data)
A 2026 analysis of 746 auto repair shops across the Greater Toronto Area found nearly 9 in 10 have no website. City breakdown plus what a mechanic's site needs.
Read report70.5% of GTA medical clinics have no website (2026 data)
A 2026 analysis of 545 medical clinics across the Greater Toronto Area found about 7 in 10 have no website. City breakdown plus what a clinic site needs.
Read report71.9% of GTA car dealerships have no website (2026 data)
A 2026 analysis of 530 car dealerships across the Greater Toronto Area found about 7 in 10 have no website. City breakdown plus what a dealership site needs.
Read report86.1% of GTA doctors' offices have no website (2026 data)
A 2026 analysis of 527 doctors' offices across the Greater Toronto Area found nearly 9 in 10 have no website. City breakdown plus what a practice site needs.
Read report75.3% of GTA bakeries have no website (2026 data)
A 2026 analysis of 522 bakeries across the Greater Toronto Area found about 3 in 4 have no website, even as custom-cake and catering orders move online.
Read report63.6% of GTA law offices have no website (2026 data)
A 2026 analysis of 379 law offices across the Greater Toronto Area found about 2 in 3 have no website, the best rate of any industry studied, and still a wide gap.
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