We analyzed 1,717 hair salons across nine Greater Toronto Area cities. More than four in five, 85.0%, have no website at all.
Of every industry we looked at, salons sit near the bottom of the table for web presence, which is surprising given how visual and bookings-driven the business is. A new client choosing a salon wants to see the work, check the price of a cut or colour, and book a time. The overwhelming majority of GTA salons make them hunt for all three.
Key takeaways
- 85.0% of the 1,717 GTA hair salons analyzed have no website.
- Markham is the toughest market (93.6% with no site); Oakville is the strongest (74.2%).
- With most direct competitors absent online, a fast, mobile-friendly site is enough to be the business customers actually find.
Why this matters for hair salons
Instagram feels like enough, and it is not. A feed shows your work, but it does not rank on Google when someone searches "balayage near me," it does not let a new client book at midnight when they remember they need an appointment, and it does not list your prices or your address in a way search engines and AI tools can read. The salons winning new clients online are the ones pairing their social feed with a real site that does those jobs.
The booking point is the big one. The salons that grow are usually the ones that let a stranger book without a phone call. No website almost always means no online booking, which means every new client is a phone tag step away from going somewhere easier.
Hair salons with no website, by city
Even the best market, Oakville at 74%, leaves most salons without a site. In Markham it is nearly 94%. A salon that builds a simple booking-enabled site is, in most of these cities, competing against almost no one online.
| City | Hair salons | % with no website |
|---|---|---|
| Markham | 47 | 93.6% |
| Burlington | 54 | 90.7% |
| Hamilton | 106 | 87.7% |
| Brampton | 93 | 86.0% |
| Toronto | 1,021 | 84.8% |
| Mississauga | 219 | 84.5% |
| Vaughan | 88 | 84.1% |
| Oakville | 62 | 74.2% |
What a hair salon website should have
- Online booking that works from a phone
- A portfolio gallery, ideally split by stylist or by service
- A clear price list for the common services
- Reviews shown on the page, not just on a separate platform
Methodology
Figures come from 1,717 hair salons listed on OpenStreetMap, pulled via the Overpass API in June 2026 across nine GTA cities. "No website" means no website is recorded in OpenStreetMap, so the absolute rate is an upper bound; the city comparisons are reliable because the same data gap applies to every market.
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Jacob
Founder of Elevate Web Design. Building fast, conversion-focused websites for small businesses across Canada and the US since 2018.