We analyzed 522 bakeries across nine Greater Toronto Area cities. About three in four, 75.3%, have no website at all.
Bakeries sit close to the regional average, but they have more to lose from it than most. A walk-in customer buys a loaf or a pastry. The real money, custom cakes, catering, and large orders, almost always starts with someone browsing photos online and reaching out. No website means missing the high-value orders, not just the foot traffic.
Key takeaways
- 75.3% of the 522 GTA bakeries analyzed have no website.
- Toronto is the toughest market (76.2% with no site); Hamilton is the strongest (66.7%).
- With most direct competitors absent online, a fast, mobile-friendly site is enough to be the business customers actually find.
Why this matters for bakeries
Custom and special-occasion orders are a search-and-browse purchase. Someone planning a birthday, wedding, or office event looks up local bakeries, scrolls through cake galleries, and contacts the ones whose work they like. A bakery with no website is absent from that entire process, which is where the biggest tickets are decided.
Even for everyday business, a simple site helps. Hours, location, what you bake, and whether you handle dietary needs like gluten-free are exactly what a new customer wants to know before making the trip.
Bakeries with no website, by city
Even in the strongest markets, two-thirds of bakeries have no site. (Cities with too few mapped bakeries to report on their own are included in the overall figure.) For a bakery that wants custom-order business, a gallery and an order form put it ahead of most local competitors immediately.
| City | Bakeries | % with no website |
|---|---|---|
| Toronto | 328 | 76.2% |
| Mississauga | 64 | 68.8% |
| Hamilton | 36 | 66.7% |
What a bakery website should have
- A gallery of custom cakes and signature products
- A custom-order or catering enquiry form
- Hours, location, and dietary options like gluten-free or vegan
- Photos good enough to make someone hungry
Related: bakery website design
Methodology
Figures come from 522 bakeries listed on OpenStreetMap, pulled via the Overpass API in June 2026 across nine GTA cities. "No website" means no website is recorded in OpenStreetMap, so the absolute rate is an upper bound; the comparisons are reliable because the same data gap applies to every market.
Frequently asked questions
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Jacob
Founder of Elevate Web Design. Building fast, conversion-focused websites for small businesses across Canada and the US since 2018.