We analyzed 1,423 dental offices across nine Greater Toronto Area cities. About two in three, 67.9%, have no website at all.
Dentists fare better than most industries we studied, which makes sense. A new patient is choosing someone to put their hands in their mouth, so they research first. What is surprising is that even in this high-trust, high-research category, two-thirds of practices still give that researching patient nothing to find.
Key takeaways
- 67.9% of the 1,423 GTA dental offices analyzed have no website.
- Markham is the toughest market (92.2% with no site); Mississauga is the strongest (55.9%).
- With most direct competitors absent online, a fast, mobile-friendly site is enough to be the business customers actually find.
Why this matters for dental offices
Choosing a dentist is one of the more deliberate local decisions a person makes. They check services, whether the office takes their insurance, where it is, and whether the practice looks trustworthy. A practice with no website fails that check before a call is ever placed, and the patient simply moves to the next office on the results page that does have a site.
Dentistry is also a map-pack business. The practices that show up in Google's local three-pack capture a large share of new patients, and Google leans on a real website to rank a profile and to confirm services and hours. No site is a direct handicap in the one search result that matters most for a local practice.
Dental offices with no website, by city
Mississauga and Oakville practices are the most likely to have a site, and even there it is barely over half. In Markham more than nine in ten dental offices have no website, which leaves an unusually open field for any practice there that builds one.
| City | Dental offices | % with no website |
|---|---|---|
| Markham | 51 | 92.2% |
| Vaughan | 88 | 73.9% |
| Brampton | 101 | 72.3% |
| Toronto | 750 | 69.2% |
| Hamilton | 78 | 67.9% |
| Burlington | 31 | 67.7% |
| Oakville | 52 | 57.7% |
| Mississauga | 254 | 55.9% |
What a dental office website should have
- Clear services and the insurance plans you accept
- Online appointment requests or booking
- Dentist and team bios, since patients are buying trust
- Local SEO basics so the practice appears in the map pack
Related: dental practice web design
Methodology
Figures come from 1,423 dental offices listed on OpenStreetMap, pulled via the Overpass API in June 2026 across nine GTA cities. "No website" means no website is recorded in OpenStreetMap, so the absolute rate is an upper bound; the city comparisons are reliable because the same data gap applies to every market.
Frequently asked questions
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Jacob
Founder of Elevate Web Design. Building fast, conversion-focused websites for small businesses across Canada and the US since 2018.