1. AGCO Registrar's Standards for liquor licensees
Every Toronto restaurant holding a liquor sales licence is bound by the Liquor Licence and Control Act, 2019 and the Registrar's Standards and Requirements for Liquor. Liquor advertising must not promote immoderate consumption, target minors, imply that consumption is required for social or professional success, or undercut Ontario's minimum-pricing framework. 'All you can drink', '2-for-1 shots', and 'free drink with entrée' headlines are non-compliant when promoted publicly.
How we build to it: beverage-program pages are written around the program (the wine list curation, the natural-wine focus, the cocktail program's seasonal collaboration) rather than around price-promotion headlines. Happy-hour offers, where you run them, are framed against the menu, not the discount. The site keeps the licence safe and lets the program speak.
