BC LCRB liquor advertising rules
BC's Liquor and Cannabis Regulation Branch rules mirror Ontario's AGCO framework: no promotion of immoderate consumption, no targeting of minors, no implication that liquor produces social / sexual / professional success, minimum-pricing rules. Beverage-program copy is written around the program (the wine list, the natural-wine focus, the BC-craft-beer collaboration, the cocktail program's seasonal sourcing) rather than around price-promotion headlines.
