Solar Installer Websites That Book High-Ticket Jobs

Solar is a high-consideration purchase. Homeowners spend 3–6 months researching before a sales call. The companies that win get into the consideration set early with a great savings calculator that answers the only question that matters: ‘what would solar save me?'

We build a calculator that takes address (auto-pulls roof area + sun exposure from satellite data), monthly electricity bill, and rate. It returns a system size recommendation, upfront cost (CAD), Greener Homes Loan + provincial rebate offsets, monthly payment, payback period, and 25-year cumulative savings. Done well, this captures 60–70% of website visitors as warm leads.

Beyond lead capture, the calculator pre-qualifies. By the time the homeowner books a consultation, they've seen the math. Sales close rates from calculator-qualified leads are typically 2–3x higher than from generic contact forms.

Canadian solar rebates change frequently and vary by province. Federal Greener Homes Loan ($40,000 interest-free for 10 years) is the dominant national program. Ontario's Save on Energy program offers electrification rebates. BC Hydro has its own residential program. Quebec's Hilo program adds smart-home incentives. Alberta's Residential and Commercial Solar Program (when active) adds another layer.

Most installer websites treat rebates as an afterthought, a paragraph buried on the FAQ page. The companies that own organic search publish a /rebates page that's updated quarterly with current programs, eligibility, application process, and how the installer handles the paperwork. This page tends to rank for ‘[program name] [province]' long-tails that compete with provincial government sites.

We help installers build and maintain this content. It's the highest-ROI content asset on a solar site, informational top-of-funnel that converts to consultations because the visitor learns the installer ‘gets' the rebate landscape.